TechWerks
When this corporate identity system was developed for TechWerks, the company was little more than a glint in the eye of the founder. The brand continues to endure, standing the test of the time and the rigors of growth on a global scale. Today TechWerks is a multi-million-dollar company and a respected player developing key technology and programs that are essential to various government agencies, with the support of health and wellness of military members and their families the main focus. The typography in the wordmark combines two fonts – one serif, the other sans serif, both sophisticated and modern. This blend shows a linkage between traditional values and modern technology. The choice of green and blue accents is representative of the focus on healthcare, with blue traditionally associated with that field in the United States and green in Europe. The business operates globally, but the American and European markets are primary.